Thursday, June 4, 2015

Long Island Advertising Agencies & The Benefits Of Twitch

By Robbie Sutter


If you're someone who considers themselves a gamer, chances are that you already know about Twitch.tv. Brought to the forefront in 2011, this live video streaming platform has grabbed the attention of a massive audience, not only in relation to gaming but sports and entertainment as a whole. Of course, you may be curious about how businesses can take advantage of such a platform. I am of the opinion that a number of Long Island advertising agencies have the potential to use it.

If you want to talk about Twitch.tv, as a whole, you must first go over some of the landmark moments for the website. The one that immediately comes to mind is the one last year, when Amazon made the purchase for $970 million. While the people behind Twitch.tv have made out like bandits, for lack of better terms, the truth of the matter is that the site's popularity has not diminished. In fact, it has become even stronger as word-of-mouth passed along.

Twitch.tv is brimming with content, some pieces perhaps more appealing to you than others. Most of the standout content relates to video games, including speedruns, which are attempts by gamers to compete certain titles in as little time as possible. In my time on the website, I have seen "The Legend of Zelda: Ocarina of Time" completed in the time it would take to finish even a single dungeon. This site has its perks, depending on what interests people have.

This focus on organic content has to stay consistent, if any Long Island advertising agency plans on making the most out of Twitch.tv as possible. Companies like fishbat must make it a point to look into what the greater audience on this website enjoys. As covered earlier, video games and sports are two of the main focal points, but how can this be applied to future marketing endeavors? This is where creativity must come into play, which is a quality that has been often associated with these sorts of businesses.

You have to consider that, in order for them to maintain relevance, Long Island advertising agencies must change with the times. What works today may not be as effective a month or two from now, which practically necessitates the creation of new strategies and platforms alike. Without question, Twitch.tv is a unique specimen, mainly for entertainment purposes. If companies have the desire to reach out to people through Twitch.tv, though, its capabilities may become that much more well-known.




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