Monday, June 22, 2015

Choosing A Suitable Custom Trade Show Exhibit Design For Your Company

By Elaine Guthrie


Conventions can tap the target markets attention if executed properly. This can promote awareness that one can convert into leads or sales. Finding the appropriate custom trade show exhibit design is ideal to achieve such result. Assign a team or outsource such task to make sure that every detail is met. Do this at least a month before the actual event to avoid disappointment.

Know your clients to determine what approach you should use for the effort. Play with their curiosity to trigger their interest. Conduct random surveys to collect such data. Use the results in planning and composing the final layout. Incorporate these facts with the theme of your stall to get a good first impression.

Determine how much you are willing to spend on this event. Be wise and realistic in making such decision. Allocate enough funds without compromising its quality. Select a package that is practical and efficient. Go online for options or visit shops for possible providers. Ask for suggestions if you are clueless. Have at least two options available for comparison.

One does need a large space to obtain good results. Make use of your creativity to decorate that space. Utilize every inch to provide room for those marketing materials and guests. Your employees must be able to move around it to ensure faster and efficient transactions.

One does need large contraptions to attract attention. Keeping the stall clean is enough to entice prospects. Make use of enlightening but striking banners to invite prospects to the booth. Hand them leaflets or a business card once they inquire. Stack up the brochures in holders or designate personnel to distribute it away. Giveaways can be inviting but do not dwell on this idea too much. It will not guarantee good results.

Prepare contingency plan in case something goes wrong. Technical malfunctions may happen unexpectedly thus one must be versatile enough to use a different approach to avoid irritating clients. Having extra equipment or materials on site is advisable to support your employees during this unexpected adversity. Remember dissatisfied clients can do so much harm on the credibility of your company thus you should not ignore.

Outsource the task to a local provider. This will lessen the expenses of transporting equipment. Interview their previous clients to determine how efficient they are in handling clients. Their website might contain valuable information regarding the services they provide but you may need to visit their office clarify their policies. Discussing policies with a live person may help you see how considerate they are in handling some concerns that might arise in the future. Give additional credit to companies that are willing to meet halfway to deliver your needs.

Calculate the time it takes for them to transport, assemble and dismantle the whole platform. Be cautious of how much you need to spend for a good service. Note how flexible they are of attending to last minute requests and if cost extra to make it happen. Also ask if they provide immediate assistance during equipment malfunctions to distinguish if they can keep up with your demand.




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