Friday, September 19, 2014

Solid Advertising Advice For Social Media Marketing

By Lynda Eastes


Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.

Offer exclusive deals for social media fans. Engage customers by providing them with something exclusive. Running a contest is a great way to show fan appreciation. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. Or, you can simply make exclusive announcements via social media.

One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you're always bombarding them with messages!

Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. This will help you garner more traffic to your own site. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. You should return this courtesy when someone blogs for your site, of course. The other blogger's readers are probably going to come and check you out.

Avoid simple product pushing to generate followers in your social marketing efforts. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. You can run contests, post pictures and ask questions. Look for opportunities to interact with your followers. Rather than simply product placement, shoot for product engagement. People should be able to identify with your brand and consider it as a part of their daily lives.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.

Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.

As you can see by now, your brand can benefit immensely if you know how to implement social media marketing. Implement the advice from this article. Once you have done so, you will soon discover the extra income you can make with social media marketing.




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