Monday, May 12, 2014

Google's Mobile Ad Division, It's Growth For 2014 And Beyond

By Sher Adam


There is a lot going on in the world of mobile ads these days and Google plays a bit part in all of it. Googles's mobile ad market share is an important part of this trend. Now, more than ever, companies are using technology, social media and other ways to get into the world of global marketing.



Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.

The figure is expected to increase, and other Internet players are also expected to join in and expand their mobile marketing ad campaigns. Because today's biggest consumers are young people who are very tech savvy, and use a multitude of technological devices and social media, these are often the most effective ways to reach them.

This has created even stronger competition. With all devices combined, Google still remains the top ad publisher with almost 33 percent of all digital ad dollars directed in the tech giant's path. Facebook's market share will also increase, but Yahoo will lose some percentages due to the exponential growth of Facebook. However, Microsoft's market share remains stable.

In 2014, it is estimated that 65% of advertising and its revenue will be generated by technological devices and social media. This translates to millions, or even billions, of dollars. There are few markets, companies or people who will not be affected by all of this. So when it comes to Google's Mobile Ad Market share, there has never been a better time to learn all about it and all about it and all that it means to you.




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