Wednesday, May 21, 2014

Can A Long Island CPA Use Social Media?

By Rebecca Mills


To say that social media is used by a few businesses would be something of an understatement. This platform is easily one of the most integrated, whether you are talking about Facebook, Twitter, or what have you. While the work of a Long Island CPA is effective, it seems like these accountants have, by and large, left social networking channels alone. As of late, though, it appears as though they have seen their usefulness and decided to put them to use in order to attain results.

According to an article on Social Times, a Long Island CPA is not the most likely entity to incorporate social media. However, it appears as though the number of CFOs that have started to implement this idea has grown quite a bit in the past couple of years. It is understandable why authorities along the lines of CFO Consulting Services would like to use this. Not only do they want to expand their networking in the long term but they want to keep up with trends related to business as well.

Social insights firm Leadtail looked over a number of tweets made by companies - around 50,000, in fact - as well as more than 3,000 shared links. It's not hard to see why these numbers have been so high, as 55 percent of accountants have actually utilized Twitter in order to stay up-to-date with trends and produce content to boot. Not only has social media become a preferred platform for various firms but, from what I have seen, it's become almost a necessity that should not be overlooked.

Businesses must have the goal of expanding its audience in mind and the possession of a social media presence is one such way to go about this. Yes, there are other methods of advertising out there - TV commercials come together as a prominent example - but the truth of the matter is that their reach, these days, are in question. On the other hand, social media is widely popular and just about everyone and their mother has an account. Social media is growing, to say the least, and every Long Island CPA should remain aware of this.

Those who are involved in this line of work should make it a point to go about social networking in the long term. This will let you become aware of a number of people and, more importantly, connect with them for the sake of forging relationships. It should also go without saying that there are various websites to consider, so the approach to each of them will be different. It is up to you to understand how to work with them for the sake of drawing as much attention as possible.




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