Wednesday, April 16, 2014

Singapore Food Photographer: Making Yourself Stand Out

By Dewey Mallat


Are you a cookbook author or restaurant owner who does business in Singapore? If yes, then you should have a Singapore food photographer on your regular payroll, if you do not have one yet. The services of a food photographer are indispensable in your business. They play a big role in the successful promotion of your cookbook or restaurant.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

If that is how you consider the value of a professional Singapore food photographer, then you really have no idea of just how important these people are. You see, there is more to creating beautiful pictures of food than simply taking their snapshots. Food needs to be presented in a certain way so their pictures would stimulate hunger in anyone who looks at them. There is a reason why food photography is sometimes likened to pornography. Pictures of food are meant to arouse desire to eat in their viewer.

Hiring a Singapore food photographer is just a matter of creating a balance between the kind of pictures you want and how much you can spend on these pictures. You can gain some instant renown if the pictures you will use for your cookbook or restaurant PR are done by a well-known and respected food photographer. To hire them, all you need to do is to approach their agents or contact their studios. Celebrity photographers come with celebrity rates, however, so you have to have a big budget for your photographs if you are to work with such renowned artists.

You do not have to aspire to hiring a celebrity Singapore food photographer if you cannot afford their services. The services of an unknown but highly skilled food photographer should do in that case. You can ask among your relatives and friends if they are acquainted with such a photographer. You can also browse Instagram, Flickr, Photobucket and other photo-sharing sites to search for good food photographers. Freelancer sites and stock photography sites are great places to search, too.

You must be absolutely careful in hiring your Singapore food photographer. Sort through your potential hires as much as possible. If you have limited time and budget for your project, you would not want to see it wasted on a sloppy photographer. Make sure that you check out their portfolios and ask them about their previous experience. Require your candidates to give you a list of references and ensure that you have a written contract delineating the specifics of the work to be done.

It is highly important that you engage only the services of a good food photographer when you come up with the food portraits you need for your cookbook or restaurant. The photos that come with your publications play a huge role in the success of your cookbook or menu or any promotional material used by your restaurant or book. It can be expensive to hire a good Singapore food photographer, but you should never settle for anything but the best that you can get.




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