Sunday, September 13, 2015

Reasons For Using Marketing Automation

By Daphne Bowen


This is subset of management relationship to customers that especially focuses on definition, segmentation, scheduling and monitoring of campaigns for marketing. The use of this strategy makes those processes that were initially done manually to be more efficient, effective and to make upcoming ideas and processes possible. Marketing automation is very beneficial to companies irrespective of their nature, size and scope on business they are doing.

This program will definitely improve or enhance efficiency and also it reduces a lot of human error. This technology streamlines adverts and sales organization through replacing old processes with new processes, automating manual processes and provides solutions that are automated. This system provides companies with platform to adequately plan, manage, coordinate and evaluate their company campaigns in terms of sales that is both offline and online.

There are basically three types of software and they include marketing intelligence, automation and improved workflow mechanization. On intelligence the program uses codes for tracking on social media, webpages and emails to monitor behavior of people interested in their service or product to tactic fully measure their intent.

Productivity. Advertising mechanization most important function is that it simplifies routine advertisement tasks and organizational activities. By simply substituting automated solutions, it effectively and efficiently eliminates routine repetitive manual processes. This increase productivity as the marketing personnel can be able to put increased attention on tasks that need stringent monitoring manually.

Instead of manually having to segment customers based on some factors example tastes and preferences, market automation can allow you to create restrictions automatically thus separating them. Better utilization of staff resources using an automated market solution an individual staff member can be able to execute ongoing campaigns, complex work and connect with many customers than he would manually.

It helps maintain consistency, that is, if posting to twitter you may remember to post most days but other times other work may be prioritized and thus not being able to post. In case of using automated tweets or posts scheduled then your account stays up to date and fresh and thus visitors are able to know that you are active.

Increase in revenue is also another advantage. In market automation investment or any other software is significantly expensive though if used properly its worth the investment. There are some statistics to consider here that is seventy eight percent of high performing marketers consider automating of advertising as a vital contributor to revenue improvement. And Between the years 2012 and 2015, approximately eighty four percent of good performing businesses use or are planning to use such a software. Customer relationships with firms or businesses will be run without human interaction by the year 2020.This is according to Gartner.

It reduces staff turnout as automation can perform a great deal of work that manually would require many people to perform. Simple to use is another common advantage. Market automation can be used by persons not technically inclined. It does not require any design experience or coding to create good campaigns. Many of market automation provide ready made templates that are easy to use and have helpful information to guide through the distribution and creation processes. It also helps in building more useful and up to date customer profiles.




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