Thursday, December 25, 2014

Vital Details On Sustainable Digital Printing

By Stacey Burt


Environmental concerns have been a trend in the last decade or so, given the very real effects of environmental degradation. These cannot be ignored since they have caused unforeseen changes in climate and natural weather patterns. Printing firms have joined other corporates in adopting measures to produce environmentally friendly products and services such as sustainable digital printing.

Digital printing is a method of printing where a digital image is transferred from a storage device directly onto the various types of available and applicable media. This is a step forward from older printing methods which relied on a lot of materials and was much slower and incurred more costs in overall printing jobs.

Digital printing is built around the core idea of environmental sustainability, and the use of Eco-friendly materials. The culmination of these products and processes has had the name Green printing coined to wrap them all up. There has also been advancement in the desktop printing sphere as this form of printing for personal and home uses relies on laser and/or ink-jet printers.

People are continuously undertaking to preserve the environment. The various companies in digital print are also feeling the need to follow suit and design products that would auger well with their clients. Some of the initial steps most have taken is changing to production methods that use recycled, biodegradable and renewable materials such as recycled paper and vegetable inks.

Another undertaking by people who support the digital migration of printing patterns and methods is the new trend of designing, making and using less paper. This is determined in terms of the size and weight of the paper. Designers have discovered that trimming a small portion of the paper in the average book would save up to 1000 sheets.

Package design has also evolved and is now moving towards Eco friendliness and sustainability. They have adopted new printing and packaging designs that are both functional in multiple ways and reusable. This form of packaging can be re-purposed for other uses such as creating chairs, pet houses, and light bulb holders among other uses.

Printing professionals have been noted to adopt modular design. This is a concept borrowed from architecture and engineering where they use modular building. The concept involves creating customized solutions from the standard printing and design solutions and materials. The advantage of this is the ability to reuse, update and repair with ease.

Fonts have also, in the recent past been playing a more important role not only in design but in Eco friendliness as well. Designers are not only choosing fonts based on their elegance and visual appeal only. They are now looking at its efficiency in terms of ink consumption.

Digital printing is a relatively new concept. However it has taken pace and is turning heads as it is continuously and being progressively adopted by individuals and companies alike. This simple concept which started only as a trend by environmentally conscious people has developed from a simple fad to a concept relied on by marketers to brand their products as Green.




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