Wednesday, December 31, 2014

The Importance Of Responsive Website Design Edmonton

By Stacey Burt


As people are shifting to use of mobile devices such as tablets and smartphones to access the internet, businesses need to ensure they remain aligned to these new emerging demands in terms of optimizing their websites. A responsive website design Edmonton, Alberta can offer many benefits. For every task that used only to be done on desktop, it is now being done on mobile devices.

People want to conduct their business while on the go. From their smartphones, they can place orders, monitor their delivery, inquire more about your products, as well as do other online activities such as chatting on social media networks. If you do not change your designs to align with these new demands in web designing, you may find that you are not getting some of the traffic.

You may want to have a website that is designed for desktop users and another for mobile users, but then again, it will cost you more and may not be convenient. Now it is possible to have a website that is able to support both platforms of mobile and PC. A responsive website designing simply means that you have a site that is created so that all the contents including images and the structure will remain the same on all devices whether viewed from a PC screen or from a tablet and smartphone.

When you access the content of the site from a PC, you will view it clearly on the big screen. Similarly, when you use your mobile device, you will also see the content clearly as it retracts to fit on that small screen. This way, you are allowing your site to be accessed from both platforms- the mobile and the PCs.

In the past, you could lose many audiences because they could not access your site through their mobile phones but today, that is changing as users regardless of what platform they are using to surf the internet, they can access your website easily and in any screen big or small. One big advantage of using responsive designs is that you are able to convert the audiences or leads that come from mobile devices. This is a traffic that has been lost in the previous times because sites where not optimized.

A responsive design makes it easy for users to be able to access and navigate your site. They do not have to struggle with things like zooming or shrinking the content and images in a site to get a clear view. What happens is that the content is automatically adjusted to the size of the screen. If it is a small screen, it will retract and fit well and the same on a big screen.

When users accesses your site and find it difficult to navigate through or cannot see the content they want, they will abandon that site and head to another. This is likely to happen if you have not optimized your site to mobile use. Consider that the time taken by audiences when they land on your site will be used by the search engines algorithms to determine the ranking of your website on SERPs.

You may therefore suffer negatively because audiences are abandoning your pages soon they land on the site. Instead of managing two SEO campaigns for two websites, you can make it easy with one design, which meets all the SEO requirements. You will be working on a single site but not many websites.




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