Monday, October 20, 2014

Email Marketing Automation Is The Answer To Streamlining Your Contacts

By Dominique Martin


Many of the things that are used to promote the services or the products you offer cost a lot of money. Some of these tasks are free, in money, however, they require a lot of time to be effective. There is writing, advertising, blogging and Facebook posting. There will be a lot more time if the promoters had to compose every email they send out to each recipient. For all of those reasons, an email marketing automation program is what is needed and it is inexpensive.

Since there are no printing costs involved in an email campaign, it is the least expensive ways of communicating. You do not have to worry about stamps or postal imprints and a trip to the mail box or post office is in the history for most people. It is immediate, depending on the recipients activity on line and can be the most cost effective, if used properly.

The various parts of an automation system begins with a capture form and the program that generates it for you. This form is designed to attract and collect, or capture, an interested persons email address. This form is generated by an auto responder software and makes it easy to post this form on any Internet media.

An auto responder is the tool, often a software on your hard drive or a web based system, that sends messages to each recipient on a regular basis. The messages are designed and inserted into this system by you. They must address the benefits of the product or service you offer. This is done in such a way as to explain and help with the trouble they are having without your service or product.

Scheduling of these messages should be considered very carefully. They can go out each day or once a week. They may be sent out every other day or on a monthly basis. There should be enough emails to keep people thinking about you but not getting bothered by the frequency. They should always be informative without being pushy.

Spending all of the time needed to get the capture form on everything you post on line will pay off in increased visits and more opportunity to build that relationship. The form should be on all Facebook posts and Twitter feeds. The blog postings should have this as does each and every page of all websites. This is the best way to get people into the campaign to learn more and, maybe, make the decision you need them to make.

Since this type of automated system is so important to your efforts as a marketer, you could do worse than to find a company who can help you with this. They will be in the best position to design the capture form with all of the important trigger words needed to get the appropriate attention. They can help you design an attractive email and write all of the follow up messages that are needed.

You do not have all of the time in the world to write each and ever email and send it to each person on your contact list. That is why you need to automate this function. An SEO or email mail marketing company can handle all of these tasks for you as they have for hundreds of others. They know what works and they know what does not. This is something that will streamline your efforts and help you immensely.




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