Believe it or not, search engine optimization involves more than simply creating links. While this is a major piece of the puzzle, there are other elements to consider as well. This brings us to the topic of technical Long Island SEO, as it entails many facets that the average user doesn't see or recognize. For those that are struggling to rank, or would like to rank better, here are a few things to know about technical SEO.
When discussing the technical details of Long Island SEO, it may be in one's best interest to start with page speed. Did you know that the average site is built in such a way that it takes a user only a couple of seconds to move from page to page? If it takes longer than 3 seconds for this to be done, said user may click away, which negatively impacts the site's bounce rate. While this is just one technical component, it's an important one that names such as fishbat.com should focus on.
Mobile-friendless is another area to focus on, which makes sense given the age we live in today. Virtually everyone has a smartphone or some other kind of mobile device, and it's fair to assume that most people will use these gadgets to go online. If a site isn't properly optimized for phones, tablets, and the like, it will fail to perform. Furthermore, it can hurt search engine rankings, meaning that a particular site will be difficult to get found.
Furthermore, your site shouldn't have duplicate content. This is another technical SEO pitfall that many people still fall into. When you outright copy a news article or editorial from another site, and post it on your site, you're doing it more harm than good. Plagiarism is already a major concern, but the fact that duplicate content is picked up by search engines means that your rankings will be adversely affected based on this alone. Rich, original, well-optimized content is what will help your site in the long term.
Perhaps the most important component of technical SEO is the litany of links on a site. To be more specific, these should function as intended; otherwise, they will lead users to 404 error pages. While it's fine for a site to have one or maybe two redirects due to a loss in website content, a greater number of them will hurt the user experience. This is where a web developer will have to go in and make extensive changes to make said experience smoother.
When discussing the technical details of Long Island SEO, it may be in one's best interest to start with page speed. Did you know that the average site is built in such a way that it takes a user only a couple of seconds to move from page to page? If it takes longer than 3 seconds for this to be done, said user may click away, which negatively impacts the site's bounce rate. While this is just one technical component, it's an important one that names such as fishbat.com should focus on.
Mobile-friendless is another area to focus on, which makes sense given the age we live in today. Virtually everyone has a smartphone or some other kind of mobile device, and it's fair to assume that most people will use these gadgets to go online. If a site isn't properly optimized for phones, tablets, and the like, it will fail to perform. Furthermore, it can hurt search engine rankings, meaning that a particular site will be difficult to get found.
Furthermore, your site shouldn't have duplicate content. This is another technical SEO pitfall that many people still fall into. When you outright copy a news article or editorial from another site, and post it on your site, you're doing it more harm than good. Plagiarism is already a major concern, but the fact that duplicate content is picked up by search engines means that your rankings will be adversely affected based on this alone. Rich, original, well-optimized content is what will help your site in the long term.
Perhaps the most important component of technical SEO is the litany of links on a site. To be more specific, these should function as intended; otherwise, they will lead users to 404 error pages. While it's fine for a site to have one or maybe two redirects due to a loss in website content, a greater number of them will hurt the user experience. This is where a web developer will have to go in and make extensive changes to make said experience smoother.
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