Friday, June 6, 2014

Why Social Signs Are Important To Your SEO Campaign

By Bilal Amed


Social signals are referred to as the amounts of tweets, likes, followers and +1's a website or blog receive. Many professionals in the search engine optimization industry believe that when the likes, tweets or followers of a particular website increases, the rankings of such website increases too. This has now been proven without any doubt, and most of the SEO experts are suggesting that social signals would replace links altogether in the near future.



Why? There are 3 main reasons:

1. The world is making more use of social media websites, and kids today are tomorrow%u2019s consumers. There is a whole generation that is being raised using social media websites like Facebook, Google ,Twitter, Instagram, Pinterest, etc. So as this generation ages, there will be more consumers who will spend more time on social media channels. Therefore, the likelihood of a significant increase in social signals is predicted by consumers who will interact with their favorite brands on the internet. People today already spend a considerable amount of time in social networks than search engines, this gap will only continue to grow.

It seems that social media could be the next big thing in the ever-changing world of SEO. This is a fairly new trend but you should already look for ways to develop a stronger presence on social media to improve the ranking of your site.

The above mentioned are some of the most important information on how social signals are important for SEO, and some steps to achieve same. Developing your presence on social media could also be a good way of reaching out to your audience and directing more traffic to your website. You could for instance create an official page for your brand on Facebook, Twitter and Google + to get started.

Other social networks do not seem to have a significant impact on SEO ranking but you might get good results if a good number of your clients use another social media platform. The most important is to develop a strong presence on social media, which can be difficult if your target audience does not use Facebook or Twitter.




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