Want to know how to create do-it-yourself marketing videos for your business?
Today, it's a bit easier.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
What do you want to accomplish? Identify this first, and it will become much easier to make your video a reality.
The next step, is to outline or script it. Take a moment to plan and script your video. Be concise and keep your video short. If you don't, you'll end up rambling on and on and on.
When you have an outline, it's time to record! Any video camera will do...as long as it's HD quality. We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Now that you know WHAT you want to say in your video, it's time to film it. Any camera will do...as long as it's HD quality.
We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Make sure to grab a tripod, and properly lighting so your video looks more professional.
The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. However, editing can be the biggest bottleneck to your editing...so it's always best to outsource it if you can.
Step #5: Broadcast it!
This most likely means you'll be posting your video to YouTube.com.
This will be determined by several factors such as authority, relevancy and engagement. Another effective strategy is consistency.
Don't let technology or a fear of being in front of the camera hold you back. Take action now to start making multiple marketing videos in your business so you can get more traffic and build a powerful brand that gets you more sales!
Failure to do so, can prevent your video from ever being viewed or seeing by anyone. Take it from someone who has + 2 Million views.
Today, it's a bit easier.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
What do you want to accomplish? Identify this first, and it will become much easier to make your video a reality.
The next step, is to outline or script it. Take a moment to plan and script your video. Be concise and keep your video short. If you don't, you'll end up rambling on and on and on.
When you have an outline, it's time to record! Any video camera will do...as long as it's HD quality. We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Now that you know WHAT you want to say in your video, it's time to film it. Any camera will do...as long as it's HD quality.
We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Make sure to grab a tripod, and properly lighting so your video looks more professional.
The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. However, editing can be the biggest bottleneck to your editing...so it's always best to outsource it if you can.
Step #5: Broadcast it!
This most likely means you'll be posting your video to YouTube.com.
This will be determined by several factors such as authority, relevancy and engagement. Another effective strategy is consistency.
Don't let technology or a fear of being in front of the camera hold you back. Take action now to start making multiple marketing videos in your business so you can get more traffic and build a powerful brand that gets you more sales!
Failure to do so, can prevent your video from ever being viewed or seeing by anyone. Take it from someone who has + 2 Million views.
About the Author:
Want to find out more about make a video, then visit Rose Marie D'Amico's site on how to choose the best video marketing for your needs.
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