Wednesday, June 4, 2014

Tips For Having A Successful Website

By Sameep Shah


Is your website not generating the expected results? You generate new content but don't get visits? The users abandon your page a few seconds after entering? Well, maybe you are just missing something.

A website can elevate the prestige of a company and allows your clients to increase the level of trust toward your product and service. All of these can be accomplished if you have a good website.

How many times have you got into a web page and thirty seconds later lose interest and abandon the page? I guess several times in a day. However sometimes a page just gets your attention and you can spend hours navigating and having fun. This is because it's designed to be attractive, webpages are meant to entertain and inform the visitor in a friendly, easy and fun way. If you want to have success online you don't only need a website, but you need an amazing webpage that is compelling and engaging. If you have traffic, your page is productive and effective. Here are some tips for having an effective webpage.

- Utility; the content has to be useful. Your site may have everything else but if your content is not useful or related to the whole theme of your site the user will abandon the page within a few seconds of entering and will not visit your webpage again, at least not in some time. Remember, useful information related to your product or theme is rule number one.

-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.

-Stylish design; a website's design is the first impression, like your presentation card and this is why it's so important. Make it look neat and professional, use colors that match your company and product, if you are selling a grandma's product don't use very bright and psychedelic pinks. Use pictures to break the monotony of big texts, use your imagination; take your time to design a fun and amazing page.

- Clear Structure; the information displayed has to be well structured and be clearly introduced. One aspect to have into consideration is the position where the info is and the length, don't make it too long because visitors tend to get tired and bored.

-Keep it short and fresh; try to be concise and use relevant information. Don't bore the user with things that are not relevant, use simple words, keep it short and interesting. Update your material, catalogs or whatever you have in your site.

-Speed it up; make sure to use a reliable and good host, keep your pages light, use optimized pictures, don't use frames. If a page takes forever to load is destined to fail so make sure you get this correctly.

- Few clicks; this is fundamental, the quicker and easier the better.

-Don't use flash when it's not necessary; the easiest and quicker you keep it the better.

-Be social; you need a page that permits interaction, create blogs, on-line chats, questionnaires. These will make your site social and will increase traffic as well.

- Contact info; your page will gain credibility, and trust when you offer a contact number of your company.

You should also remember that is vital you measure your results. No need to measure everything but, you'll be able to know what your visitor wants, what users are looking for, and how you can improve your weak points.

These are just some of the basics, if you want to have a good and decent site you need to fulfil these requirements. The internet is an amazing tool to get to millions of people around the world, if you know how to use this powerful tool in your favor, there's only success in your way.




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