Tuesday, April 17, 2018

Long Island SEO: Why Do Pop-Ups Matter?

By Arthur Williams


Have you ever clicked on a website to learn something new or buy a product, only to be met by an ad that came out of nowhere? If so, you have encountered a pop-up, which is one of the more harmful aspects of the Internet experience. Any Long Island SEO specialist can agree, seeing as how pop-ups can negatively impact the user experience in general. Here are a few ways that these particular ads negatively affect search engine optimization.

you'll feel inclined to click away.- Let's say that, for the sake of this piece, that you click on a website in order to learn about a certain product. You know exactly what you're looking for, in this sense, but you might be met with a pop-up ad. To say that this impedes the user experience would be an understatement, as it can deter a visitor from coming back in the future. This is just one of the many ways that pop-ups harm the efforts of reputable names like www.fishbat.com.

A pop-up can result in someone clicking away from a site as soon as they arrive, which means that the site's bounce rate will increase. This is one of the many occurrences that Long Island SEO specialists attempt to prevent as much as possible. Search engines have become sophisticated in recent years, as they will be able to look at many of the intricate details of websites. Needless to say, bounce rates fall under this umbrella.

Pop-ups may not be seen as "high-quality content," either. The reason why this matters is that search engines place more focus on the quality of content than ever before. Do your pop-ups provide value to your general audience? Are they written in such a way that they follow the standard rules of spelling, grammar, and structure? If these criteria aren't fulfilled, it's safe to assume that your pop-ups aren't going to perform.

This isn't to say that pop-ups can't be used for generating sales, as retailers have become cleverer about implementing them. In most situations, though, it's wise to leave them out of the picture. Not only will these ads impede one's user experience, but it's safe to assume that they will not perform in terms of SEO either. If you want to spread the word through the Internet, there are other routes that you'd be wise to take.




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