Friday, July 14, 2017

How Broken Links Hurt New York Web Design

By Arthur Williams


Have you ever clicked on a link, only to be directed to a 404 or error page? This is a direct result of said link being broken, which can hurt even the strongest New York web design efforts. Why are these links so crucial to fix, though? Why should designers hone in on these problems so that they're accounted for as soon as possible? Hopefully the following information will give you a better understanding as to how broken links hurt this endeavor.

One of the ways that broken links hurt New York web design efforts is that they take users out of the experience. When someone clicks on a link, it's natural for them to be directed to another location. When this fails to happen, it brings them to an error page, meaning that navigation becomes needlessly difficult. Even though this is just one concern, it's an important one that the likes of Avatar New York can draw attention to.

Did you know that these types of links can also hinder the amount of traffic that websites see? Even though one user experience may not seem like much, you have to keep in mind that others may have the same negative experience as well. What this results in, among other things, is a loss in traffic that can get in the way of sales. This is another reason why any dead links on your site should be corrected as soon as possible.

Lastly, even though it may not seem like it, even one inactive link can get in the way of SEO. Websites are measured by Google through different variables, but the quality of links has become a bigger priority than ever. In simplest terms, if your links don't work, you're not going to rank. Internet marketing companies will stress the importance of fixing said links so that you can start to gain ground from an SEO standpoint.

While these are important reasons to fix your links, understand that they are just a few. You can learn much by consulting a New York web design specialist, seeing as how they have most likely experienced this sort of problem in the past. However, despite how detrimental said problem is to one's web design efforts, it can be corrected. It's a simple matter of how much attention is kept on links, particularly those that fail to function as they should.




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