Friday, July 14, 2017

3 Things Long Island Advertising Agencies Can Learn From WWE

By Rob Sutter


Without question, World Wrestling Entertainment is the largest company that specializes in pro wrestling. However, many people tend to overlook just how active the company is from a digital standpoint. Its social media activity is just the tip of the iceberg. If Long Island advertising agencies wish to better themselves in the long term, here are 3 lessons that they would be wise to take away from WWE.

One of the most interesting aspects about WWE, from a social standpoint, is the content it showcases. It seems like there are new posts on Facebook every hour or so, meaning that fans are constantly provided with new content. Sometimes it comes in the form of nostalgic videos. It may also take the form of clips from more recent shows. Regardless, the likes of fishbat will tell you that content is king in the digital age.

Another lesson to be learned from WWE is that there are various avenues for showcasing content. While social media goes a long way, streaming services like the WWE Network have proven useful as well. As a matter of fact, the aforementioned service has a few million subscribers that enjoy the weekly and regular programming it offers. When it comes to digital media, covering all of your bases is a must.

Finally, every Long Island advertising agency should be mindful of how WWE constantly keeps things exciting with twists and turns. In pro wrestling, storylines always move forward, which adds new wrinkles in the process. Not only does this keep viewers engaged, but it helps the overall brand too. For those that are just getting started in the marketing world, don't settle in one place for too long. Constantly improve yourself so that interest in your brand stays high.

These are some of the most interesting aspects about WWE that Long Island advertising agencies should draw their attention to. Without question, digital media matters and it's unlikely that it's going to lose its importance anytime soon. It's a simple matter of staying up-to-date with what's popular. By keeping your focus on said form of media, you might be able to see similar success that WWE and other large entities have enjoyed.




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