Saturday, June 24, 2017

Long Island SEO: How To Increase Your Site's Domain Authority

By Rob Sutter


For those that don't know, "domain authority" is a term used to define how well a website will rank on various search engines, Google included. In other words, the greater your site's domain authority is, the higher it will rank for relevant terms. If you're new to the business world, chances are that you'd like to know how to increase your site's authority. Here are some of the best methods that those in Long Island SEO can offer.

Anyone that offers Long Island SEO services will tell you that web design plays a role in determining domain authority. To be more specific, sites should be as mobile-friendly as possible. When they don't respond well upon being accessed through smartphones and tablets, it's easy to imagine that domain authority will be hindered. Web design matters, but it's far from the only field that the likes of www.fishbat.com can cover.

Another way to increase domain authority is by ensuring that all website links are functional. Whether it's due to a layout change or some other factor entirely, it's possible that broken links exist on your site. If there are too many of these links, a site's authority is likely to fall. Fortunately, you can avoid this potential circumstance by checking them, making sure that they direct people to the right locations. This seemingly small effort can make a huge difference.

Lastly, create content that your site will be able to host. In order to bring your domain authority to a higher level, you must curate content that can house a number of hyperlinks. Everything from press release-style posts to informative infographics will go a long way in building your rankings over the course of time. The more consistent you are with content creation, the quicker your domain authority will build.

SEO is interesting in the sense that there are numerous variables to account for. Needless to say, domain authority plays a major role in how likely a site is to rank. There are quite a few ways that it can be increased, but you should know that these are just a few methods to take into account. By taking the time to learn more about domain authority, perhaps you'll find yourself ranking for certain keywords sooner than expected.




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