Friday, November 28, 2014

Video & 3 Ways Long Island Advertising Agencies Show Effectiveness

By Robert Sutter


Video, without question, is one of the most compelling types of media out there. Its content can be distributed in a way that makes it easily digestible, which is something that cannot be easily said for other types of media. However, it's important to understand how video can be integrated into marketing efforts, at least those in the digital realm. In fact, here are 3 of the most important ways in which video can be used by the greatest Long Island advertising agencies.

One of the types of video, supported by Long Island advertising agencies, is digital press releases. For those who do not know, these videos are designed for the purpose of reporting on the news, as they relate to various industries. These videos, in most cases, depict a singular entity talking about current events with the utmost sense of neutrality intact. This is a strong type of video and one that is offered by various companies, fishbat included.

In order to go about marketing in a more creative way, animation should be looked into. Even though the aforementioned agencies have been able to incorporate graphic design, this doesn't necessarily mean that this field cannot be used for other reasons. Animation can be done, by these designers, with the usage of various tools like Flash. Even though animation may not be the first endeavor that comes to mind, when it comes to advertising, it has more than its share of advantages.

Video podcasts are great for marketing purposes but for two specific reasons. Much like digital press releases, podcasts can be used to present news to the masses. However, a distinct perk of video podcasts is their ability to bring one or more different viewpoints to the matter, which allows for tremendous discussion amongst authorities. These podcasts can be done on a weekly basis, which is probably for the best in terms of consistency.

No one can argue with the fact that video has several different platforms to take into consideration. As you can probably imagine, some of them are more engaging than others, depending on the material they'd like to put forth. Regardless, Long Island advertising agencies would be wise to not only make use of video content but highlight it for the future. If this is done, audiences will be build and, as a result, brands will be able to attain greater levels of awareness.




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