Tuesday, October 23, 2018

The Top 3 Long Island SEO Advantages Of SSL Certificates

By Rob Sutter


If your goal is to have your website ranking, there are many fulfillments you'll have to require. One of the most overlooked is the implementation of an SSL, or secure sockets layer, certificate. Simply put, it's a form of security that's meant to protect your website. This is especially true for sites that require sensitive information to be exchanged. When it comes to the Long Island SEO advantages of SSL certificates, here are the 3 biggest ones.

To start off, SSL certificates are used to encrypt sensitive data that's given and exchanged on websites. This is especially useful for ecommerce platforms, as they deal with money and, by proxy, sensitive information related to credit and debit cards. How do you know if a site is SSL-protected, you may wonder? According to reputable authorities on marketing like fishbat, the site in question will have the prefix "https." This is a simple identifier to be mindful of.

Another advantage that an SSL certificate offers is a boost in consumer trust. Anyone that shops online will tell you that security is part and parcel to the shopping experience. What this means is that if they detect that a site is unsafe - and they'll most likely pick up on this immediately - they won't do business with it. When an ecommerce platform has an SSL certificate implemented, it boosts consumer trust, and by proxy, the likelihood of purchases being made.

What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.

When it comes to the advantages that SSL certificates bring to the table, these are the ones that stand out the most. With this information in mind, you may be curious to know how to install this certificate on your website. You must first order the certificate in question and follow the necessary steps to incorporate it based on where your site is hosted. If this process seems like a challenge, however, you can either consult your hosting company or local marketing firm to handle it hassle-free.




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