Tuesday, November 17, 2015

Online Marketing Companies: What Are Video Press Releases?

By Robert Sutter


In the digital age we live in, various forms of content can be created to help brands alone. One such form of content is the video press release, which is not only able to distribute news but do so in a way that encourages engagement. Online marketing companies build and present these, but what is the reason for this? Here are just a few reasons why these creations matter, and why more brands should make it a point to implement them as well.

There are many reasons why video press releases matter, amongst them being the ways in which they present numerous messages to various audiences. For example, a restaurant could create a new entree, meaning that they'll want it to gain as much traction as possible. This is where the aforementioned content can come into effect, especially if it's made by a reputable online marketing company. Reputable firms such as fishbat can come into play for this reason.

Did you know that video press releases can be shared across numerous platforms as well? Yes, the likes of YouTube and Vimeo can boast their own respective audiences, which is fine. However, this form of content is most effective when it achieves tremendous visibility, which is why it's important for Facebook, Twitter and other such platforms to be used. As a result, it wouldn't be out of the question to say that sharing is caring.

It can also be said that video press releases are personable, at least when compared to other forms of content. Keep in mind that seeing someone on screen, presenting an idea of product, has a different sense of appeal than simple reading about either of those elements. It's like the user is being spoken to, which can aid in the building of consumer trust. This form of content matters; this is just another reason why this is the case.

As you can see, there are many benefits to be seen when it comes to video press releases. The fact that online marketing companies can provide them is nothing short of spectacular, especially for brands that haven't yet gained their footing. Not only can this form of content help to establish identities for those brands, but go on to promote the finest products. It might take time for success to be seen, but the long-term effort will prove to be worthwhile.




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