Saturday, September 19, 2015

Long Island SEO: What Are Meta Descriptions?

By Rob Sutter


If you have ever searched for websites, you will find recurring traits which matter more than you may think. For this reason, I would like to talk about meta descriptions, which are nothing short of important for Long Island SEO success. Of course, you may be curious to know why these descriptions are so vital. For those who are looking to rank not only on Google but any search engine imaginable, the following details may be of worth to you.

For those who do not know, a meta description is a brief summary of the content that a website has to offer. These are commonly found in search engine results, underneath the title of any given page. It's a great tool, to say the least, as it allows visitors to gain a rough understanding of what a site has to offer. If you believe that meta descriptions are crucial to Long Island SEO and other services, you probably do not know the half of it.

One of the reasons why meta descriptions matter is that Google takes to them. In fact, well-written descriptions can have a positive influence on how well your website ranks, meaning that you're not going to want to leave them out of your marketing strategy. Even if they are simplistic on the surface, it will not matter. As a matter of fact - and we will get into this next - the descriptions which get to the point sooner are usually the most effective in the long run.

For those who are looking to write effective meta descriptions, reputable authorities like fishbat will tell you to abstain from repetition. In other words, you do not want multiple pages of your website to have the same description, as Google will pick up on this and possibly penalize you as a result. You also want to keep things rather concise; around 160 characters or so will suffice. These are just a few tips that Long Island SEO experts can bring to your attention.

If you own a website and you want it to rank highly, it goes without saying that meta descriptions will be required. Of course, there's more than goes into this process than simply typing words and hitting the Enter key. More than anything else, you have to exercise care, as the content fitted into said description will determine whether or not visitors will be immediately drawn to your content. From that point on, it's ensuring that they'll stick around for the long haul.




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