Sunday, July 26, 2015

Tips In Making Your Custom Trade Show Displays Shine

By Phyllis Schroeder


Many industries nowadays go for marketing strategies that include hosting shows that can engage their target market. There are shows that can be organized these days that can put your business in a positive light. Businesses that are in the field of health care, travel, insurance, technology, education, food, and government are just some of the examples that uses the custom trade show displays.

The display will highlight all of the products you have in your inventory that you plan to offer to your market. When you participate properly in this event, you can gain more exposure. If it becomes successful, it can increase your sales. If you plan to make this a success, then here are the ways to make the most out of the said event.

First, pick out a theme to follow during this event. When thinking of a theme, you do not have to focus on having expensive and elaborate ones. Simple themes should be good enough. The main point to focus on when picking themes is that it should have a huge relevance to your business, products, and sales pitch.

There are audio-video materials that you should be able to use in the said showcase. You must make good use of these, ensuring that the said materials are interactive, engaging, and informative. The more you make the said materials that way, the more you can catch their attention. It should make your target market flock to your booth.

Do not hesitate to use special effects. There are special effects that can be used together with that audio and video material you have chosen to use for the display. These special effects must be chosen according to how well they can impress the potential buyers as well as how it highlights the flagship products you have.

In this tradeshow, you are required to pick out a suitable music to play. The music can be played at the background. Of course, the music must have relevance to your company and sales pitch. Nowadays, picking out a music that can fit well with the company should be easy since there are many selections to choose from.

Do not forget to prepare promotional items. These promotional items can be anything. They can be calendars, t-shirts, candles, imprinted pens, mugs, and even badges. The said promotional items should have the name of the company as well as its logo. That way, you can remind the target market about your company every time they see it.

Have a mascot during this event. A mascot is the one who will catch the attention of the market. You will have to hire an employee specifically for this task. When you plan to hire the mascot, also prepare a costume. To cut down on the cost for this, you should rent out a proper costume for a mascot to wear.

If you can afford it, you might want to consider hiring a celebrity spokesperson. It might take a hefty sum out of your budget if you hire supermodels or high-class actors. Instead of national-level actors, you might want to consider hiring the local ones for this showcase. Hiring them is significantly cheaper.




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