Wednesday, October 17, 2018

Strategies For Developing The Kind Of Happy Hour Grapevine TX Bar Owners Will Envy

By Frances Cox


There's not much that's original about the concept of offering pub and bar drinks at deeply discounted prices. Developing an atmosphere that is attractive enough to bring in your regular patrons, and intrigue new ones, needs some careful thought however. Without a plan in place, discounts will be costly and negatively affect your revenue stream. Developing the sort of happy hour Grapevine TX patrons will flock to begins with acknowledging the reasons you are contemplating the practice in the first place.

Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.

Discounted meals and drinks will do more than increase bar sales. It will increase your revenue because you will be selling more food items. Establishing special cocktail hours is a way to market your brand and increase your customer base.

Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.

You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.

You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.

You have to know who your audience is. You need to cater to your regulars with your strategies first rather than focusing on getting new customers. If you entice the regulars, the new business will follow. You should consider who the people are who are coming to your bar or pub. They may be corporate types who work nearby. They may be young people who are on the prowl for the coolest place to party. Once you pinpoint your audience, narrow in on what will bring them in.

Your servers have to know how to upsell. Servers are a critical part of your success. They have to be ready with suggestions when your customers are ordering. Servers should be trained to point out the high profit margin food items without pushing them on the clientele.




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