Saturday, July 28, 2018

Common Long Island Web Design Myths: What's The Truth?

By Arthur Williams


Websites are nothing short of common in the business world today. If you wish to be successful in the digital age we live in today, having a presence online is vital. In the process of developing a website, though, you might come across certain pieces of information that, when viewed under a microscope, simply fail to hold up. With this in mind, here are just a few myths debunked by website development companies.

"If the homepage is good, nothing else matters." This is the first of many web design myths that deserve to be debunked. The homepage should catch the attention of the user, improving engagement in the process; this can't be denied. However, the homepage alone won't result in success, which speaks to the multifaceted nature of web design in general. Content, navigation, and linking strategies are just a few other examples to consider.

"If I'm a small business owner, I don't need a website." It's expected for big brands to have their own websites. For this reason, you might think that, as a small business owner, a website isn't as necessary. This couldn't be further from the truth, as a well-designed site can fulfill a number of purposes. Even if it's something as simple as providing information to the public, your business shouldn't be without a presence on the Internet.

"All websites should appear the same." This isn't exactly true, as websites should be different in a number of ways. For instance, the content they present should be different. Few things lower a site's ranking as much as duplicate content, which means that keeping things fresh in this regard is important. This is just one example, but the truth remains that making websites appear the same isn't conducive to business.

"Everything should be at least three clicks away." You might have heard of the "three-click rule" in the world of web design, which indicates that whatever a user needs, they should access within three clicks. While this can make navigation easier, it's not always necessary. Simply put, the user experience must always be at the forefront. These principles don't always mesh, which means that building a functional website should always be the priority.




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