Saturday, October 28, 2017

Skills Needed To Become A Professional Copywriter

By Martha Hamilton


While there are a number of freelance editing and writing jobs online, there are only a few for which most are qualified. In particular, one of the hardest positions to fill is that of a freelance Professional Copywriter. For, while there is often no degree required, most hiring agencies look for a great deal of ad, print and web experience in the area of advertising.

Most often these individuals are freelancers hired by advertising agencies, then placed on a creative team. After which, the team works together to come up with the art and verbal content for an advertising campaign. Generally, the agency is hoping to acquire the business of the advertiser based on a completed project by the team.

Individuals looking to become involved in the process of copy-writing must often have skills beyond those of freelance editors and writers. Some of these include, web and print advertising, creating brochures, proposals, pamphlets and other materials related to advertising.

Understanding a number of different language styles, especially those which appeal to readers is a huge bonus for those looking for this type work. For, it is essential that the individual be consistent with the voice with which one writes during all phases of the campaign. While this is the case, it is also important to use language which draws the audience to whatever one might be selling at the time.

Individuals having experience in editing, revision and search engine optimization are often in high demand for these positions. Although, in some cases, agencies will hire individuals and allow one to train on the job. Due to the deadline driven aspect of this position, the requirement of self-dedication and motivation are assets which can not be taught though which are expected from all employees working in this area.

In most copy writing positions, experience is generally preferred over education. In order to get the best jobs available, it is important to build a writing portfolio with regards to past and present projects. Otherwise, the hiring agency has no way of knowing the depth and scope of writing experience which one has to offer.

When building a portfolio, it is important to include a variety of media types and formats. For example, any emails related to marketing, bylines, blog posts, content, print ads or other content which may be related to the position for which an individual is applying. In addition, if there have been any promo or professional radio ads or spots, it is important to include information related to those as well.

One of the most important aspects an individual can have in relation to this type position is that of strong verbal and written communication. For, while a writing position, there are often times when an individual will need to discuss the campaign with advertisers, clients and media organizations. As such, one must also be able to present oneself as a creative professional while knowing how to gain the attention of these individuals as well as readers before, during and after having worked on a campaign.




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