The famous people in the society have a daunting task of building their reputation. With every sort of information freely flowing in the social media, anything can be said about you some of which are not true. Reputation management for celebrities is an online platform whose primary objective is to protect the image and the name of the stars. The work is often done by image and brand reputation companies.
Reputation management is closely tied to the online brand management of a person. Those who fail to control their brand usually lose control of what people are saying about them in a very short time. This majorly deals with watching what other people are saying about you and coming with possible adjustments to the trajectory of such discussions.
In the past, gossips and rumors were mainly met in newspapers and magazines. But today, the internet has every information. With the web, and information can reach a large number of people just in seconds. For this reason, these celebs must always pay attention to what the press are saying as well as what is trending on the social media. The reputation companies make the work much easier as they take full control in ensuring that they monitor and handle the information circulating in the press.
In an offline scenario, a negative story can be a good thing to the press. However, for the internet, things are very different. The gossips and rumors do not fade so soon. The information will remain available for a long time. If you do not eliminate these negative press and online comments, they will soon get their way to the front page of Google search. This will attract massive traffic of people viewing the comments and thus destroying your image, brand and even popularity.
The brand reputation management is often done online. The company monitors and protect the name and personality of their clients via the internet. They destroy various limitation protocols and protect the image and brand of their clients. Often, they work in close collaboration with the agents of their customers.
The work is done in three main stages. The first stage is known as monitoring. With monitoring, the company will follow keenly the gossip blogs, news articles, trends in the social media and other relevant sources of coverage to see what people are saying about their clients. They then compare the information with the intended ones the act appropriately. For a good company, the sourcing of information is done daily.
The next stage is sourcing. Just as the name suggest, it involves tracking the people who are responsible for the spreading of information about their clients and if possible find the reason behind it. The outcome of this stage has a greater influence on the last stage.
Having known the source and the reasons behind the rumor, a strategy is needed to handle it. A plan should be established to address the story. In most cases, such strategies aim at favoring the celebrity in question. Remember, reputation is all about building a good image and brand.
Reputation management is closely tied to the online brand management of a person. Those who fail to control their brand usually lose control of what people are saying about them in a very short time. This majorly deals with watching what other people are saying about you and coming with possible adjustments to the trajectory of such discussions.
In the past, gossips and rumors were mainly met in newspapers and magazines. But today, the internet has every information. With the web, and information can reach a large number of people just in seconds. For this reason, these celebs must always pay attention to what the press are saying as well as what is trending on the social media. The reputation companies make the work much easier as they take full control in ensuring that they monitor and handle the information circulating in the press.
In an offline scenario, a negative story can be a good thing to the press. However, for the internet, things are very different. The gossips and rumors do not fade so soon. The information will remain available for a long time. If you do not eliminate these negative press and online comments, they will soon get their way to the front page of Google search. This will attract massive traffic of people viewing the comments and thus destroying your image, brand and even popularity.
The brand reputation management is often done online. The company monitors and protect the name and personality of their clients via the internet. They destroy various limitation protocols and protect the image and brand of their clients. Often, they work in close collaboration with the agents of their customers.
The work is done in three main stages. The first stage is known as monitoring. With monitoring, the company will follow keenly the gossip blogs, news articles, trends in the social media and other relevant sources of coverage to see what people are saying about their clients. They then compare the information with the intended ones the act appropriately. For a good company, the sourcing of information is done daily.
The next stage is sourcing. Just as the name suggest, it involves tracking the people who are responsible for the spreading of information about their clients and if possible find the reason behind it. The outcome of this stage has a greater influence on the last stage.
Having known the source and the reasons behind the rumor, a strategy is needed to handle it. A plan should be established to address the story. In most cases, such strategies aim at favoring the celebrity in question. Remember, reputation is all about building a good image and brand.
About the Author:
You can get a detailed overview of the advantages of using reputation management for celebrities and more information about well-respected reputation management agency for celebrities now.
0 comments :
Dí lo que piensas...