Thursday, July 6, 2017

4 Selling Points Of 360 Video, From Long Island Advertising Agencies

By Arthur Williams


If there's one thing that Facebook and YouTube have in common, it's that they've been able to bring 360 video to the forefront. The fact that they can offer various perspectives is what most people appreciate about them. For business owners across the board, you may be curious to know why any Long Island advertising agency would recommend 360 video creation. These are just 4 reasons why you should keep them in the back of your mind.

First and foremost, 360 video yields a sense of versatility that other forms of content may not have. Let's say that, for the sake of argument, that you're at a trade show. You may be responsible for recording video footage. In order to get as much footage as possible, it would make sense to implement 360 video. Any Long Island advertising agency will be able to agree, but there are other reasons why said content matters.

Another selling point of 360 video is its sense of engagement. According to reputable companies like fishbat, people are more likely to be drawn to messages that immerse them. The various surroundings that 360 videos offer play into this, making them all the more worthwhile. It can be difficult to grab the attention of others, but it's not impossible. It's a simple matter of the media that you take advantage of.

360 video can be targeted to specific audiences, too. When you're in the business world, the goal is to sell to as many people as possible. What this means is that you have to focus on certain audiences, as they will be comprised of the men and women that will be most likely to buy your products. If you're concerned with how well your videos will be targeted, you can set any and all concerns to rest.

Finally, 360 video has the advantage of being relatively cost-effective. This type of video omits the need for additional cameras, which are not exactly the cheapest tools to invest in. However, with 360 video content, all you need is one camera with the right technology. Not only will you be able to yield the results you're looking for, but the fact that you will keep costs down only makes this process more appealing.




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