Wednesday, March 18, 2015

Facebook Likes & Shifts Recognized By Long Island SEO

By Robert Sutter


There's plenty of stock that's placed in the idea of Facebook Likes. As any Long Island SEO expert can tell you, these Likes are indicative of how much popularity a page has, meaning that businesses with more of these are seen as more reputable. With that said, it seems as though these Likes, and how they are tallied, are going to start to change in the future. For those who are confused as to what this means, I believe that a bit of detail is necessary.

As a TechCrunch article went into detail about, Facebook Likes are not exactly going to account for deactivated users on the page. Keep in mind that, for the longest time, these Likes have been counted, which doesn't exactly give a specific page much weight. You have to keep in mind that Likes from inactive accounts may not be viewed with the same weight as Likes from active ones, which I'm sure Long Island SEO specialists can agree with. It's a unique development, to say the least.

I have to believe that this shift will affect every business' Facebook Likes in certain ways. For instance, one business may have a high amount of Likes from pages which aren't in use anymore, meaning that this change can result in said business seeing a decreased Like statistic from out of nowhere. However, it's worth noting that this change will not happen overnight. In fact, the article mentioned that this will be rolled out in the next week or so.

With this in mind, I am sure that businesses are wondering how they'll be able to account for any lost Likes. A Long Island SEO company may instruct you on how to add Facebook to your own personal website. Make sure that there's a visible Facebook tag that can be clicked, thereby leading visitors to the social media page in question. This is just one strategy to consider but, according to authorities such as fishbat, it's an effective one in this instance.

When it comes to the many elements of social media, businesses are likely to focus on Facebook Likes the most. This is where popularity may be the strongest, which goes without saying, and it's understandable that businesses will want to build on this as much as possible. However, if you start to see decreases in the next couple of days, don't be concerned. Just know that there are options you can take, in order to cover for this potential change.




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