Companies are noting significant growth when it comes to investing in mobile ads. They feel it has the potential for massive growth in the present and the future. With so many smart phones hitting the market, there are a lot of potential customers who are ready to accept and read through numerous mobile ads. The potential is endless and a lot of companies are buying into the concept to start making a positive change in their bottom line.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Advertising has constantly been change as time has gone on and this is one of those changes which are going to render offline marketing increasingly obsolete. It is important to note that offline marketing and general Internet marketing still rule the roost when it comes to advertising budgets around the world. Mobile ads are making a difference and putting a dent into these other avenues, but they are still royalty when it comes to leading the pack.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
This desire to pursue mobile ads is not limited to a few countries, it has become widespread around the world. The growth is being recorded as being at minimum 3% ahead of what was taking place last year. This is demonstrate the upward trend of the market and how mobile ads are featuring into marketing plans around the world.
A lot of companies are stating they are getting massive returns from mobile ads and this is causing them to pour more money into these ads. The more they make, the more they are willing to trust mobile ads as a source of income for them in terms of advertising.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Advertising has constantly been change as time has gone on and this is one of those changes which are going to render offline marketing increasingly obsolete. It is important to note that offline marketing and general Internet marketing still rule the roost when it comes to advertising budgets around the world. Mobile ads are making a difference and putting a dent into these other avenues, but they are still royalty when it comes to leading the pack.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
This desire to pursue mobile ads is not limited to a few countries, it has become widespread around the world. The growth is being recorded as being at minimum 3% ahead of what was taking place last year. This is demonstrate the upward trend of the market and how mobile ads are featuring into marketing plans around the world.
A lot of companies are stating they are getting massive returns from mobile ads and this is causing them to pour more money into these ads. The more they make, the more they are willing to trust mobile ads as a source of income for them in terms of advertising.
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