When you think about memes, what are some of the images that spring to mind? Chances are that they've sprung to the minds of others as well, which speaks volumes about the sheer reach that these Internet jokes possess. Online marketing companies can agree and it's entirely possible for business owners to leverage memes for their own benefit. Before this is done, here are the biggest misconceptions that people still believe about these Internet jokes.
"Memes haven't been around for long." Seeing as how memes come and go in terms of popularity, it's easy to think that they, as a whole, are new. This isn't exactly the case, as there are certain examples that go back even before the Internet age. Names like www.fishbat.com can tell you that the term "meme" was created by Richard Dawkins in 1976, the term in question referring to how information spreads. Memes might even date back earlier, but this is information that most people don't know.
"All memes eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
"Memes haven't been around for long." Seeing as how memes come and go in terms of popularity, it's easy to think that they, as a whole, are new. This isn't exactly the case, as there are certain examples that go back even before the Internet age. Names like www.fishbat.com can tell you that the term "meme" was created by Richard Dawkins in 1976, the term in question referring to how information spreads. Memes might even date back earlier, but this is information that most people don't know.
"All memes eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
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