Thursday, September 13, 2018

4 Emoji Marketing Tips For Long Island Advertising Success

By Paula Hess


How often do you use emojis? If you use them mostly for texting with friends and family, you might not give much thought to the idea of using them for professional purposes. For this reason, it's worth looking into the strategy known as emoji Long Island advertising. How does one use these icons to boost their business? Here are the top 4 things to know about the endeavor in question so that you can get the most from it.

When it comes to the utilization of emojis for advertising, it's important to note that there are appropriate times and places to use them. Simply put, you may not want to include them in every element of your marketing campaign. This is especially true if you work in an industry that's more straight-laced, as professionalism is greatly emphasized. This is one of the many aspects of marketing where companies such as fishbat can provide insight.

Second, understand which emojis will be the most effective for marketing purposes. You may think that a simple smiley face is all that you need, but there is a surprising amount of complexity involved in this process. Someone who works in real estate, for example, may want to think about including an emoji of a house or building in an email they send. This helps headlines stand out, which goes a long way in growing one's business.

Third, don't overuse emojis. While they can be used to enhance your content or messaging, the truth is that they should be complementary and nothing more. If they start to take precedence over the value that your audience desires, then your marketing efforts will falter. What this means is that you should abstain from using several emojis at once, for instance. Only in moderation should these characters be used for promotional reasons.

Lastly, understand that emojis can be used to increase the rate of communication. If you create a post on social media that includes a call to action, it's fair to expect it to perform to a certain level. You can increase this level of performance by including emojis, which will theoretically draw more attention to your message. Try this out a few times and you'll see just how much more effective your messaging will be.




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