Tuesday, August 25, 2015

International Business Intelligence For Multinationals

By Ruthie Livingston


International business is more than just producing and selling goods and services. A business needs to be informed on what the customers need and what its rivals are up to. This prevents the erosion of a business competitive advantage to its rivals together with its profits. Business intelligence keeps a firm on top of its game. A competent international business intelligence service provider can be of help in assisting the firm in several areas.

International entrepreneurship intelligence firms work by exploiting the data warehouses to extract important facts and accurate statistics that bring about the true picture of the company standing in the industry and a projection of its performance. This information is manipulated for future planning and keep at pace with the business competitors in addition to improving the products and services that the company offers.

There are several firms that are offering products similar to what the company is offering. These firms are targeting the same customers that the enterprise is targeting. The firm must outdo its rivals at the marketplace by offering better products. To do this, it requires to be innovate and adopt the best technologies in its processes. The enterprise intelligence comes in to keep the firm aware of new ideas and technologies that are in the market and what the rivals are up to.

Crisis management is very vital to prevent the firm from going down. A multinational company is threatened by several elements in the market due to the facts it deals with different political and socio-economic landscapes. It may make judgment errors and cause damage to its production or marketing systems, may be blackmailed by its rivals and suffer from political upheavals. The intelligence assists identifying vulnerable areas, authorities that the enterprise can lobby, and strategies for dealing with damaged goods or reputation.

The best business approach is to deliver products and services that the customers want. A company may not be familiar with tastes, preferences, and needs of clients in certain regions. The enterprise requires doing a market research and learning what the market needs. International business research companies assist in doing survey, strategizing on new market entries, and assisting in development of credible marketing plans. This way, the company is able to meet the needs of the customers head on, better than the competitors do.

Serving a large market exposes the firm to bigger risks. The risks may be damage done to assets, energy issues, damage to its reputation or brands and inability to get enough raw materials, and lack of the required expertise among others. To mitigate such risks, the firm can work with market intelligence firms in coming up with credible risk management plans and developing backups to vital processes.

Businesses have to cope with legal challenges at some point in their existence. Some may be with their own clients, rival firms, or authorities. For example, a customer may sue for a defective good, or some government official may ask for a bribe to release some license. These cases require the firm to do thorough private research to defends its interests. A business intelligence consultant can help unravel the truth to save the company at the floor of the court.

If a conglomerate were a person, its management would be the eyes, its workforce be its hands investors become the legs while the business intelligence takes the place of its brain. Doing business blindly leads to serious business mistakes, loss of customers and trampling by company rivals.




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