Tuesday, March 24, 2015

Importance Of Brochure Printing That Is Eco Friendly

By Lelia Hall


Running a business without a sign is like winking to a lady in the dark, your eyes will be closed but she will never know. For the success of any business effective advertising is very vital. Use of brochures have been a major tool of disseminating information of services and products provided by a company or an institution. With the current high environmental concern, the advertising industry has revolutionized to be able to join the environmental friendly industries in the world. This has prompted the emergence of brochure printing that is eco friendly.

This type of venture is meant to be able to improve and conserve the environment while at the same time able to meet the quality standard of service delivery. But what does it really entail? How does it promote the conservation of the environment?

In general terms of description it entails the introduction of ways of production which are not or less harmful to the environment. Not just in one part but from the process of acquisition of raw materials, down to the processing and implicated to the final product.

To date there has been a wide range of innovations have been created to meet this objective. Some of them being the use of waterless printing and use of recycled papers. Adopting of this innovations has had a great positive impact not only on the natural environment but also the individual companies that have put it into practice.

A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.

Impacts generated during the manufacturing process of papers have been greatly minimized through recycling of papers. These are impacts felt right from the stage of fetching the materials required to management of waste generated by them. The big question is how?

Recycling of paper also plays a major role in saving trees. Research has shown that recycling one ton of paper saves slightly more than double the tons of wood. With the statistics applied on a global level, recycling half the world paper demand on yearly basis would prevent logging of almost 20 million acres of land covered by forests.

It also reduces landfill usage. Statistically it is shown that recycling a ton of paper do away with 3 cubic meters of waste. Putting into consideration papers there decompose to release methane gas which is among the listed greenhouse gases.

Companies providing environmental friendly printing of brochures also get to be at an advantage in the market. There is a high demand for eco-friendly products. With the high demand of advertising of products, it increases their client base both from environmental and non-environmental institutions. Reports from the practicing companies shows it also improves the quality of the brochures printed and efficiency in delivery time.




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