Wednesday, October 15, 2014

Get More From Your Lead Generation With This Article

By Kellye Williamon


Are you frustrated in your efforts to get leads for your business? If you're working non-stop to get leads and not coming up with much, then something needs tweaking. Perhaps you need to learn some new methods or apply them differently. Whatever your situation, this article is going to help you with some great tips.

If you are employing digital ads, create landing pages for visitors who can be your potential leads. Landing pages that are targeted to the exact ad that led them there are much more effective than driving them to the general website. The landing page should give your leads the information they need. Tie that in with a contact form and you've got an effective way to generate leads.

When looking for leads, make use of consumer reviews and case studies. People are more likely to offer their information to you if you have data to support your claims. Show them how good your product is, and that others are enjoying it, and you may very well make a sale.

Set time every week to follow up with potential leads. It usually takes more than one touch point to turn a potential qualified lead into a real hot lead. SO after you've made first contact, set time a week or two later to touch base again. It's about frequency here to make this person into a customer.

Door knocking is always an option, so don't rule it out. This can even be true if your business is B2B. Visit businesses and ask them about who they're currently using for whatever it is you're selling, then let them know why you're the better option. Leave some materials behind and move on to the next location.

One of the highest visitor to lead ratios you will find online is with LinkedIn. Therefore, this platform should be high on your list of tools for lead generation. Put together a polished and professional profile that includes links to all your landing pages and make LinkedIn a valuable part of your lead generation success.

Is anything related to your field happening near you? An example of this would be someone selling real estate getting leads from a local wedding conference. This is a good venue for promotion, as newlyweds are often looking to purchase a new home. Refer to the classified section of your local paper to understand what will soon be available in your area.

Career fairs are a great place to generate leads if your business has a downline. While you do have to invest in a table, you will have a most captive audience. Be sure to stand out from the crowd by offering something more than just brochures and your pretty face. If you have not been tapping into the power of social media enough, then it's time to expand your efforts. There are cost efficient social media campaigns you can run on the most popular sites, and ways to really make content go viral. All of your customer base is there to help you share what you can do for your new customers.

The above piece has given you helpful tips and then some. You ought to have gained a new motivation for finding the leads you need to grow. It might seem hard at first, but follow this advice, and you will fare well.




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