Thursday, February 18, 2016

Long Island Advertising Agencies: What Is Meerkat?

By Arthur Williams


It has become more than just the name of an animal. Meerkat has become one of the more popular video streaming outlets for users to take advantage of, and Long Island advertising agencies across the board can agree. Not only can it be used by those with an entertainment focus, but it's not out of the question for bigger brands to take advantage of it as well. To better understand how the latter can be carried out, here is what you should know.

The popularity of livestreaming is undeniable, and I am sure that firms such as fishbat can say the same. Meerkat plays into this logic, as the app in question can be accessed on different mobile devices, linking to Twitter accounts for instant sharing. Viewers can see and comment on the videos shared in real time, which makes it all the more engaging. For this reason, in particular, it wouldn't be far-fetched for a Long Island advertising agency to recommend it.

It's not like the audience for Meerkat is necessarily small, either. In fact, depending on the industry you're involved in, it wouldn't be out of the ordinary to have close to 1,000 people watching your live video at a time. This is especially true for gamers, which has become a bustling community in its own right. With the popularity that Periscope has enjoyed, it would seem as though Meerkat is in good company.

Now that you have a general understanding of Meerkat, you should know how businesses can make use out of it as well. Let's say that you own a marketing company, and would like to hold regular seminars for people to attend. In order to cover groups that won't be able to make it, why not integrate the app in question, so that footage can be streamed to your company's Twitter page? This situation would be advantageous for all parties involved.

Meerkat has a certain level of appeal, which makes sense when you think about the popularity of livestreaming today. It's a great way for people to be entertained, but the fact that businesses can take advantage of it cannot be ignored. The digital age we live in is made up of several pieces, and it's easy to see that livestreaming fits in quite well. Meerkat has its advantages, so look more into this app if you find yourself intrigued.




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