Recently, Google changed its iconic logo, resulting in an appearance that looked like it was drawn with chalk. It was a shift that caused quite a bit of discussion, from general users to those who operate their own Long Island advertising agencies. In any event, I think that it's important to discuss what goes into the process of changing logos. For those who do not know, here is a series of tips that will be able to help all curious parties in the long term.
When adjusting your logo for the future, make sure that the same general mood remains. One of the reasons why Coca-Cola remains iconic, even after all this time, is due to how constant the brand message was. Yes, the logo might have changed but its overall message did not. Even though this is just one of the many factors that a Long Island advertising agency can attest to, it speaks volumes about just how worthwhile a logo can actually be.
Next, try to focus on keeping simplicity at the forefront. As firms like fishbat will tell you, minimalist design is all the rage, and one of the reasons for this is how easy it is to read. Consider the fact that most people cannot clearly read script or other kinds of typefaces, which is why many website and graphic developers have stuck with the likes of Arial and Calibri. Simplicity matters, and no Long Island advertising agency can overlook this.
Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.
As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.
When adjusting your logo for the future, make sure that the same general mood remains. One of the reasons why Coca-Cola remains iconic, even after all this time, is due to how constant the brand message was. Yes, the logo might have changed but its overall message did not. Even though this is just one of the many factors that a Long Island advertising agency can attest to, it speaks volumes about just how worthwhile a logo can actually be.
Next, try to focus on keeping simplicity at the forefront. As firms like fishbat will tell you, minimalist design is all the rage, and one of the reasons for this is how easy it is to read. Consider the fact that most people cannot clearly read script or other kinds of typefaces, which is why many website and graphic developers have stuck with the likes of Arial and Calibri. Simplicity matters, and no Long Island advertising agency can overlook this.
Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.
As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.
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