Thursday, May 7, 2015

SEO: Does It Still Work?

By Meagan Smith


SEO is not dead, some people have completely abandoned the search engine optimization because of all the algorithm updates done by Google. The reality is that yes even though those updates are very annoying you should not give up SEO as part of your traffic strategy. Instead the goal is to adapt to the changes and avoid getting affected by any future updates.

One thing that has not change is the power of sitemaps, if you can create a sitemap search engines will easily find your content. A sitemap has two functions, to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. Sitemaps are also useful indexing tools for search engines, it allows your content to get crawl easier by the search engine spiders.

These days content and quality is everything, to avoid having your site penalized make sure you always write unique, quality content. Duplicate content can easily get your site penalized and the way to avoid this is by having fresh content along with powerful social signals from social bookmarking sites and social networks.

Outsourcing your SEO efforts is something most people like to do to avoid the tedious tasks of building links to a site. Sometimes it can be very difficult to build quality links which is why most of us like to outsource the work to other people. You can also find many reliable SEO services online, just make sure you do your research and look for reviews and testimonials from other customers.

The number one thing to keep in mind is that unique quality content will attract more visitors and it will help your SEO efforts. If your content is spammy or recycled information then don't expect to rank on the first page for anything because it needs to be the perfect combination of quality content and proper link building strategies. The best one is a combination of article marketing, commenting and social signals. Hopefully the information in this article helps you with your next SEO adventure.




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